Finding a good mascara starts with figuring out what it is you want for your lashes! Do you want them to be a little longer? Thicker? Both? Do you prefer a mascara that builds as much as possible…or one that looks more natural? Once you’ve got this figured out, you’re on your way. Every mascara will tell you what it specializes in right on the packaging, whether that’s length, volume, curling & separation, creating a ‘false lash’ effect, etc. so find one that’s in alignment with your goals. Another way to narrow things down is asking for specific recommendations. In a sea of makeup, getting a recommendation from the pros who work at places like Sephora and Ulta is a great way to avoid feeling overwhelmed, and they’re also likely to have tried many brands to know which are best. Here’s our personal favs if that helps get you going in the right direction.
For a natural look: Covergirl Clump Crusher mascara
For length: Maybelline Volum’ Express The Falsies mascara
For volume & buildability: NARS Climax Mascara
For length & Volume: Too Faced Better Than Sex Mascara