Refers to the component of a makeup product that gives it its color. Also refers to 'loose pigments' which are powdered colors typically meant to be used as eyeshadows.
Both natural and synthetic pigments are used to color makeup.
Natural or Synthetic dyes
More is not always better when it comes to pigment. Sometimes you'll prefer heavy pigment for better color payoff, and sometimes you'll prefer sheer pigment for a more subtle effect.
Need a suggestion? Try one of these!
Loose pigments in a whole range of shades!
Rich pigmented liquid lipcolor.
Very full coverage concealer for major imperfections