Beauty Dictionary

Mascara

A makeup product designed to enhance the appearance of your eyelashes by making them look thicker, longer, more curled, and/or darker. 

Mascaras can be waterproof (which resists smudging) or non-waterproof. Although waterproof mascaras are great for certain needs, they can be really difficult to remove at the end of the day and can also feel drying to the lashes in some cases.

Common Formulas

Mascaras come in a tube with a bristled brush or wand inside that is used to apply the color to your lashes. They can have a variety of formulas like 'lengthening', 'volumizing', 'curling', and 'separating' to create various effects.

Pro Tip

Mascara looks great on literally everyone! Just make sure if your lashes are straight you use an eyelash curler before applying your mascara so that the lashes are more visible. You can check out our lash curling tutorial right here!

Need a suggestion? Try one of these!
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Great inexpensive volumizing mascara that also separates lashes

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Adds length and goes on ultra-black!

Questions?
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Weightless waterproof formula that builds beautifully

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